Last updated: 9th July 2026
Who We Are
JTA Holidays is a trading name of Alfendo Ltd (Company No. 00460932).
Registered Office
2210–2215 The Crescent,
Birmingham Business Park,
Birmingham, England, B37 7YE
UK & Global Privacy Contact
Email: privacy@travelvillagegroup.com
EEA Privacy Contact
If you are located in the European Economic Area (EEA) and have questions about how we process your personal data or wish to exercise your rights under applicable data protection laws, please contact us at:
Email: privacy@jtaholidays.ie
We operate globally, including the United Kingdom, European Economic Area (EEA) and the United States.
What Information We Collect
We may collect the following types of personal data:
- Personal details: Name, email address, telephone number, postal address and date of birth.
- Booking details: Travel arrangements, preferences and special requests.
- Payment details: Processed securely through our trusted payment providers.
- Identification: Passport or other identification details where required for your booking.
- Special requirements: Health, mobility or dietary information where necessary and with your consent.
- Usage data: Information relating to your use of our website, enquiries and communications with us.
If you provide personal information about another individual, you must have their permission to do so.
How We Use Your Information
We use your personal data to:
- Manage your bookings and payments.
- Contact you regarding your travel arrangements.
- Provide customer support.
- Improve our products and services.
- Send marketing communications where you have consented or where permitted by law.
- Prevent fraud and comply with our legal and regulatory obligations.
Who We Share It With
We may share your information with:
- Airlines, cruise lines, hotels and other travel suppliers.
- Payment processors and IT service providers.
- Legal, regulatory or government authorities where required.
We do not sell your personal data.
International Transfers
As an international travel company, your personal data may be transferred to countries outside your country of residence. Where this happens, we use appropriate legal safeguards to protect your information in accordance with applicable data protection laws.
Your Rights
Depending on where you live, you may have the right to:
- Access your personal data.
- Correct inaccurate information.
- Request deletion of your data.
- Object to or restrict certain processing.
- Request a copy of your data (data portability).
- Withdraw your consent where processing is based on consent.
To exercise your privacy rights:
- UK and other regions: privacy@travelvillagegroup.com
- EEA residents: privacy@jtaholidays.ie
U.S. Privacy Rights
If you are a U.S. resident, including under the California Consumer Privacy Act (CCPA) and other applicable state privacy laws, you may have the right to:
- Request access to your personal information.
- Request correction or deletion of your personal information.
- Opt out of certain data sharing for targeted advertising.
- Limit the use of sensitive personal information where applicable.
We do not sell personal data. However, certain website technologies, such as analytics and advertising cookies, may be considered "sharing" under some U.S. state privacy laws.
To exercise your U.S. privacy rights or opt out of applicable data sharing, email privacy@jtatravel.co.uk or use our website cookie settings.
Cookies & Tracking
We use cookies and similar technologies to:
- Enable our website to function properly.
- Understand how visitors use our website.
- Improve our website and marketing activities.
You can manage your cookie preferences through your browser settings or our website's cookie banner.
Marketing Preferences
- We will only send you marketing communications where you have consented or where permitted by law.
- You can unsubscribe at any time by using the link in our emails or by contacting us.
Data Retention
We retain personal information only for as long as necessary to provide our services, comply with legal obligations and protect our legitimate business interests.
Keeping Your Data Safe
We use appropriate technical and organisational security measures, including encryption and access controls, to help protect your personal information.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
Children's Privacy
We do not knowingly collect personal information from children under the age of 13 without appropriate parental or guardian consent, in accordance with applicable laws including the Children's Online Privacy Protection Act (COPPA).
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content and recommend that you review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business or legal obligations. Any updates will be published on this page.
Contact Us
JTA Holidays (Alfendo Ltd) 2210–2215 The Crescent Birmingham Business Park Birmingham, England, B37 7YE
UK & Global Privacy Enquiries
privacy@travelvillagegroup.com
EEA Privacy Enquiries
privacy@jtaholidays.ie